Rachel Roy's lookbook          

This behind-the-scenes video I created with high-fidelity product shots and camera movements documents a photographer hard at work shooting Rachel’s 2010 spring collection. Peppered with interview questions and runway looks, the video captures how four women think about the "meaning of love."

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Bryant Park showroom

When Rachel moved her studio to scenic Bryant Park, she needed a showroom to match this vibrant urban greenspace. I documented the renovation and build-out process, capturing the scale of its two-floor spread and all the departments housed inside.

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