NHL
Bracket website
The NHL asked us to deliver a complex, media-intensive experience challenging hockey fans to vote for their favorite of 64 great moments in NHL Playoff history. Each clip was accompanied by rich supporting content – additional game footage, photo galleries, expert commentary and extensive write-ups – so fans could relive these exciting key moments in NHL history.
The results
The site received roughly 400,000 visits in the first two weeks, as fans eagerly consumed content, compared their selections with other fans, and developed an affinity with the program. “History Versus History” won two Silver W3 awards and was chosen as 'webPick of the Day' for Communication Arts. More than 1 million fans visited the site and over 1.3 million videos were watched.
