Digital Content Next
Rebranding and website
Digital Content Next produces exclusive trade research for some of the top brands in the world. I was asked to help transform this traditional online publishing company into a real digital presence, and as creative director was instrumental in creating its new identity and a content-driven website for members and the general public.
Delivering premium content
In creating the website, the objective was to build a content delivery system enabling readers to read posts and engage with content creators. The website serves quality data in a seamless and contextualized manner, to aficionados of quality content online.
The new logo
Rebranding meant shifting away from the company’s legacy brand's subdued orange color scheme, opting for a more enlightened palette for the brand. In creating the logo, we hinted to the notion of future content by nodding to the concept of infinity, combining the iconic symbol (∞) with the arrow of time.
